Local SEO for Non-Techies

When someone nearby searches for what you sell, three businesses show up on the map. This book is about becoming one of them, without an agency, a developer or a marketing degree. Local SEO for Non-Techies is written for shop, clinic, restaurant and service-business owners. It puts 80% of the effort where 80% of the result is: your Google Business Profile. WHAT IS INSIDE (221 PAGES, 12 CHAPTERS + 4 APPENDICES) • 1. What SEO actually is and is not, and the only three metrics that matter • 2. Your Google Business Profile, the 80/20: claiming it, the 7 fields that matter, photos that convert, reviews the ethical way, posts • 3. Your website's SEO foundation • 4. Speaking your customers' language: keywords without the jargon • 5. Pages every local business needs • 6. Blogging without the time suck • 7. Local citations explained • 8 to 9. Links for local businesses, reviews as SEO • 10. Measuring what matters • 11. Common SEO scams to avoid • 12. Your 90-day SEO action plan • Appendices: plain-English glossary, tool recommendations, email templates, monthly SEO checklist WHO THIS IS FOR • Owners of local businesses who get calls from "SEO agencies" every week and cannot tell who is legitimate • Anyone whose Google listing is unclaimed, half-filled or has three reviews • Freelancers who want to offer local SEO to clients FORMAT PDF and EPUB, 226 pages. Action checklist per chapter. Instant download.

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