ABM Playbook: Target, Engage, and Close Your Best Accounts
Account-based marketing for B2B teams who want to close bigger deals with less waste. Account selection, multi-channel orchestration, sales and marketing alignment, and the measurement system that proves it works.
RM 39.90
132 pages · PDF · English
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What's inside
Account-based marketing treated as an operating model rather than a campaign type. It starts with whether ABM fits your business at all, then builds the target account list from ICP, firmographic, technographic and intent data, scores accounts into tiers, and orchestrates one-to-one, one-to-few and one-to-many programmes across channels with sales and marketing working the same list.
- A straight answer on when ABM makes sense and when it does not
- Build and tier a target account list from ICP and intent data
- Run one-to-one, one-to-few and one-to-many programmes side by side
- An action checklist closing every chapter
Who it's for
B2B marketing and sales teams selling into a defined set of larger accounts, where a handful of deals matter more than lead volume.
Book details
- Length
- 132 pages
- Format
- Download
- 3 MB
- Language
- English
- Author
- Rokiah & Dol
- Published
- 23 May 2026
