Product Launch Playbook: From Announcement to Revenue
The end-to-end launch system used by successful product teams. Pre-launch anticipation, launch-week execution, press and partner activation, and the post-launch engine that turns a launch into compounding growth.
RM 39.90
157 pages · PDF · English
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What's inside
An end-to-end launch system split across the 90 days before, the launch week itself, and the part everyone forgets afterwards. Covers launch types, realistic goal-setting, teaser and waitlist campaigns, press and partner activation, and what to do when the announcement traffic stops.
- A 90-day pre-launch timeline you can work backwards from
- Soft launch, public launch and relaunch handled as different jobs
- PR and influencer outreach sequenced before the date, not after
- Post-launch chapters, so the plan does not end on launch day
Who it's for
Product and marketing teams with a launch date, and founders shipping something they have only announced to a mailing list before.
Book details
- Length
- 157 pages
- Format
- Download
- 4 MB
- Language
- English
- Author
- Rokiah & Dol
- Published
- 23 May 2026
